An Open Letter: Why has The Berkey Guy changed Food Storage Companies?

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Jeff Promoting Mountain House FoodTo All of Our Friends & Customers,

We are, and have always been, committed to selling products that meet these three core principles:

  1. Quality- Our Customers deserve products that we personally use & are confident recommending to our Friends & Families.
  2. Competitive Pricing- As a leader in our category, our Current & Future Customers deserve pricing that is Fair & Accessible.
  3. Strong Relationships & Loyalty- We work to build strong relationships & loyalty to earn Your Repeat Business & Referrals, as well as maintain Positive Support from our Suppliers.

Whenever any single or multiple-combination of these principles is hindered, our performance drops. When our performance drops, it impacts the lives of those whose work makes our business run; it affects the blogs & websites we support; it affects our ability to create & promote educational content on our blog & social media outlets; ultimately, it adversely affects our mission of helping you prepare.

Our decision to Carry & Promote Mountain House brand freeze-dried food, while discontinuing Wise Food Storage, is a direct result of two factors that came together:

  1. Our Audience wants a higher-quality dehydrated & freeze-dried food storage option than Wise Food Storage.
  2. Wise Food Company’s interest in new growth has made giving attention to Dealers a second priority at best.

We hold no ill-will & appreciate the positive business we experienced with the folks at Wise Food Company.

We will continue to provide our Customers with Quality Products that we Personally Endorse, Competitive Pricing that is Fair & Accessible, and work to Maintain Strong Relationships with our Customers & Suppliers.

For comments or questions, please call 877-886-3653.

 

Yours in Preparedness & Self-Reliance,

Jeff The Berkey Guy Signing

 

 

Jeff “The Berkey Guy” Gleason

16 Responses to An Open Letter: Why has The Berkey Guy changed Food Storage Companies?

  1. John Wesley Smith March 25, 2013 at 1:31 pm #

    Smart move.

    • David March 25, 2013 at 1:58 pm #

      Thanks for your words John!

      -David

  2. DDearborn March 25, 2013 at 2:40 pm #

    Hmmmm

    The profit margins on Wise are no where near as high either

    • David March 26, 2013 at 8:51 pm #

      Thanks for the comment, DDearborn. We are a business & being profitable is absolutely crucial to our livelihoods. We pursue fair pricing & other practices which keep us in a leading position amongst a sea of competition. We won’t pick up products simply because of a high margin. In case you haven’t noticed, tons of other online resellers sell Mountain House, so we’re not the only game in town. Compare our prices; we’re not getting rich off of selling single-item transactions. Also, our model is one of volume sales.

      -David

  3. William March 25, 2013 at 3:29 pm #

    you want quality? Check out these people.

    • David March 26, 2013 at 8:43 pm #

      Thanks for the comment, William!

      -David

  4. chris mohr maitland March 25, 2013 at 8:54 pm #

    is there something wrong with the Wise food? Does it still do all it says it does?

    • David March 26, 2013 at 8:42 pm #

      Thanks for the inquiry, Chris. We don’t have a problem with their product in terms of non-delivery on claims. Our concern was more along the lines of their selective enforcement of policies. When a manufacturer employs MAP (Minimum Advertised Pricing) policies, they should be applied uniformly across their spectrum of Dealer-Distribution, not preferentially. But, that’s just one aspect that supports the three main points I referenced in our article.

      Hope that helps.

      -David

  5. Donna Henken March 26, 2013 at 8:54 am #

    i appreciate everything your doing to help all of us !!!!

    • David March 26, 2013 at 8:36 pm #

      Thanks for the comment, Donna. We value all feedback!

      -David

  6. John Richter March 26, 2013 at 9:52 am #

    How about Legacy products? They are Non-GMO…Is Mountain House Non-GMO??

    • David March 26, 2013 at 8:35 pm #

      Good question, John. As far as I know, MH has not made any Non-GMO claims. I suspect that is because Oregon Freeze Dry (manufacturer of Mountain House) understands that although a long-term food storage might claim Non-GMO, naturally occurring food doesn’t store for 25 years without preservatives & additional processes. Many folks who want to avoid GMOs also want to avoid Processed Free Glutamic Acid, which I believe is found in ALL long-term food storage, Mountain House, Legacy, Wise Food, etc.

      Now, we do carry a Non-GMO product that is higher in quality than any food storage that is marketed as Non-GMO…it’s Nutrient Dense & stores long-term: Survive2Thrive Organic Food Bucket. Please check it out on our site.

      Hope that helps!

      -David

  7. Lana March 26, 2013 at 11:10 am #

    Well done and well said.

    • David March 26, 2013 at 7:56 pm #

      Thanks for the comment, Lana!

      -David

  8. David Murphy April 26, 2013 at 10:30 pm #

    I have eaten Food Wise and Mountain House neither is that good. The best I have eaten was advertised on Glen Becks web site. Now that is good food. I also discovered canned food last just as long so why spend $20,000 for food when you can spend $2,000 and food you eat every day? I have limited freeze dried food and just the best. FYI if you think you will eat anything and enjoy it you’re wrong. I have eaten a plain cracker after 3 days and it was the best tasting cracker I have ever eaten. I have also eaten celery soup after three days. You got it I went back to eating the crackers. :)

    • David April 30, 2013 at 10:42 pm #

      Thanks for your comment, David!

      -David

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