Recently a customer called to ask us about a chart that they found online on a web site that purported to have an “objective” opinion on food storage companies. They listed 10 food storage companies, 1 to 10. Many companies use “charts” to show why their products are better, but this was on a website that didn’t sell anything directly, and had the appearance of “objectivity”. The chart containted companies that were rated according to things like shelf life, taste, value and serving size. It looked quite “objective” and reliable, with a lot of good marketing terms, but the web site has some huge problems. I will expose here these problems so that our readers can look past these deceptive websites that are not objective and are in fact only an opinion, controlled either by the company that is number one on the chart, or just someone behind a computer who has good marketing skills and uses links to amazon and other sites to get affiliate payouts all the while making up data that has no basis in fact.
Here is what we saw wrong with the chart:
1. The chart has Mountain House as one of the companies near the top, but has Daily Bread and Food Insurance near the bottom of the chart. Daily Bread and Food Insurance private label Mountain House Food, which means they are the same food. These companies should be right next to eachother on the chart, not at the opposite side of the chart. The chart fails to let the consumer know that the food is all the same, while giving different percentages and information with no links to back up data.
2. Links to “Read More” will lead you to amazon so that you can buy the products. What is not revealed is that they make money for up to 30 days on amazon for clicking through their “affiliate” links. This is a classic trick, which looks objective, but digging deeper, you will find that the links only serve as money generating links.
3. The chart also contains “rating systems” with up to a 5 star rating per product. None of the ratings have any actual links to see objective independant testing, and I wouldn’t be suprised if there is zero research to back up their claims. Currently the percentages are just made up, considering there isn’t further information to back up the claims made.
Don’t buy food storage based on a chart, they are easily manipulated.
Be cautious of any chart you see online, they can be deceptive or even lie to you directly.
If you would like to see the actual site & chart, feel free to email us.
The Berkey Guy